The information provided in this article was accurate at the time of publishing and should be read in the context of the date it was published. Views in this article are those of the author alone and do not necessarily represent the view of Scottish Friendly.

Everyone at Scottish Friendly is excited about our news, announced today, that we’ve teamed up with one of the most well-known financial brands in the UK, Standard Life to create an innovative new Junior ISA, known as the My Easy Option (Junior ISA), available exclusively as a direct online offering from Standard Life.

The partnership brings together Scottish Friendly’s expertise in offering a plan that enables customers to set up multiple named “pots” within their Junior ISA, and Standard Life’s highly regarded* investment expertise.

Each pot is a life policy held within a Scottish Friendly Junior ISA which is administered by Scottish Friendly and invested in a choice of five funds backed by Standard Life. Each fund is risk and reward graded from lower risk exposure, in assets such as bonds, to higher risk, with more exposure to equities.

A Junior ISA is a great way to put money aside for children and given today’s environment, the children of today are going to have to find the wherewithal for so much in adult life that putting money aside for them while they’re young could be a real boon in adulthood. That’s why a large organisation like Standard Life can really spread the good news on Junior ISAs and Scottish Friendly is thrilled to have played a key role in helping Standard Life bring this to market.

The value of shares can go down as well as up and the child could get back less than the amount paid in. Tax treatment depends on individual circumstances and tax law may change in future.

*Best Fund of Funds (Investment Week Fund Manager of the Year Awards 2013)/Multi-Asset Manager of the Year (Professional Pensions Awards 2014)

No advice has been provided by Scottish Friendly. If you are in any doubt as to whether a savings or investment plan is suitable for you, you should contact a financial adviser for advice. If you do not have a financial adviser, you can get details of local financial advisers by visiting Advisers may charge for providing such advice and should confirm any cost beforehand.