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Customer satisfaction survey - Products

Members gave strong positive scores to our products when compared to the rest of the industry.

Scottish Friendly Survey

The percentage of respondents rating their product "excellent" or "very good"

Scottish Friendly score 51%
Industry Ranking Top Quarter
Scottish Friendly Survey Products
Detailed categories

Within the detailed product categories Scottish Friendly was rated above average and in the top 25% in two cases.

Scottish Friendly Survey

Offering tailored solutions

Scottish Friendly score 38% Industry Ranking Second Quarter
 
Scottish Friendly Survey

Easy to understand

Scottish Friendly score 44% Industry Ranking Top Quarter
 
Scottish Friendly Survey

Choice

Scottish Friendly score 37% Industry Ranking Second Quarter
 
Scottish Friendly Survey

Return on investment

Scottish Friendly score 33% Industry Ranking Top Quarter
 
Scottish Friendly Survey

Being flexible

Scottish Friendly score 33% Industry Ranking Second Quarter
 
 
Scottish Friendly Survey

The Scottish Friendly product result is in line with the position in 2007 with our customers rating the group in the top quarter of the industry for our products. The detailed categories show that Scottish Friendly is equally rated for ease of products and the return on investment. However Scottish Friendly only achieves second quarter status for offering tailored solutions, choice and flexibility.

Certain aspects of our product design, such as flexibility has until now been dictated by the legislative restrictions on our product range. However recent additions to the Scottish Friendly suite of products, combined with ongoing developments over the next few months, will ensure that our customers receive a greater and more flexible choice of investment contracts. This will allow the group to be more discriminating in its promotion of additional products to our customers which should assist us in improving our ratings for offering tailored solutions.

Scottish Friendly Survey
 
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