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Scottish Friendly, one of the UK’s leading mutual societies, has launched an innovative online partnership with Emma’s Diary, the week-by-week pregnancy advice site for Mums to be.
The Scottish Friendly family finance section is aimed at providing Emma’s Diary visitors with the best current resources and advice available to help navigate all the changes for expectant Mums’ lives through pregnancy and beyond.
Scottish Friendly has researched all the financial aspects of becoming a parent for the first time, and presented the information in five key sections: Planning, Working, Saving, Benefits & Protecting Your Future. Visitors can contact Scottish Friendly if they have further enquiries and there are numerous helpful links including a budgeting calculator and checklist for maternity leave that can be easily accessed via www.emmasdiary.co.uk.
Calum Bennie, marketing manager at Scottish Friendly commented: “As a provider of family focused products we often encounter questions from new parents about the financial aspect of starting a family. It can seem daunting for anyone, especially in the current economic environment, so we have worked hard with Emma’s Diary to give a clear blueprint on making the most of your money as a new parent. Our hope is that visitors can use this site and simply focus on the most valuable thing of all, their baby.”
Nick Watts, head of data and partnerships at Emma’s Diary commented: “It is key for us to ensure that we provide our mums with the best possible information and advice when it comes to pregnancy and early motherhood, and our partnership with Scottish Friendly fits perfectly with this ethos.”
Scottish Friendly is not responsible for the accuracy of the information displayed on externally linked third party websites. The Scottish Friendly Group of Companies consists of the following companies: Scottish Friendly Assurance Society Limited – Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Member of AFM, Member of ABI: Life, Savings and Investments. Scottish Friendly Asset Managers Limited – Authorised and regulated by the Financial Conduct Authority. Member of The Investment Association. Registered in Scotland No 187215: OEIC Managers, ISA Managers. Scottish Friendly Insurance Services Limited – Authorised and regulated by the Financial Conduct Authority. Registered in Scotland No 113007. SFIS (Nominees) Limited - Registered in Scotland No 397351. Head office: Scottish Friendly House, 16 Blythswood Square, Glasgow G2 4HJ.