We recently ran a survey* to find out the most popular things that people save up and invest for. And while almost equal numbers of men and women said they put money aside for holidays and home improvements it was work in the garden – at number 4 in our survey – that most divided the sexes.
In our survey, more than twice as many women as men said they had saved for garden improvements.
We asked just over 100 people what they’ve saved for and more than twice as many women as men said that they’ve saved up cash to improve their outdoor space.
But perhaps that survey result shouldn’t have come as a surprise.
While it’s true that it tends to be the male garden designers who grab most of the attention at the high-profile Chelsea Flower Show, that’s simply not the case elsewhere.
When we took a look at the website for the 2018 Hampton Court Palace Flower Show – which runs from the 2nd to 8th July this year – we spotted that of the 23 declared show gardens only 30% were designed by men or exclusively male teams. These include Edward Paul Mairis’ ‘The Limbcare Garden’ in support of amputees and Rory Andrews’ ‘Landscape Garden’, inspired by a surprisingly inspirational stretch of the River Thames.
In contrast, far more were designed by women or exclusively female teams – such as Sadie May Stowell’s tribute to the natural beauty and stunning landscapes of Oregon. In fact, 57% of the gardens are the work of female designers or teams. Which almost exactly matches the percentages in our savings survey.
There’s also a new category at this year’s Hampton Court event where each garden is geared towards a different hobby or way of life. These include Alexandra Noble’s ‘Health and Wellbeing Garden’ designed to help aid relaxation and Lilly Gomm’s ‘Family Garden’ – perfect for encouraging budding mini-horticulturalists. In fact, all of these gardens have been designed by up-and-coming female designers.
Why is it that women more than men invest in their gardens? We turned to keen gardener and blogger Emma Iannarilli of the Fashion Mommy blog to ask if she has a theory. Emma said:
“I personally think that more women save for garden improvements as they see it as a further extension of their home, so in the same way that they want to improve the living space, they want to have a beautiful garden as an extension of this.
“I also think that with more women working from home, the garden can be seen as a sanctuary and therefore well worth spending some money on.”
What do you think? Who’s more green-fingered in your household? Let us know your thoughts in the comments below.
*Survey was conducted by Toluna on behalf of Scottish Friendly. We surveyed 103 people based in the UK.