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Investophobia explained and debunked!

We've discovered that many people in the UK suffer from a phobia of investing. We've looked into why and have created some helpful information that could help.

Investophobia explained

The fear or aversion created by the phobia of investing is holding savers back from investing some of their hard earned cash, despite inflation and rock bottom rates on secure cash accounts reducing the value of savings in real terms.

Here are some of the facts:

Green-Tick.png A half of UK savers wouldn’t consider investing in stocks & shares

Green-Tick.png 40% feel more comfortable keeping their money in cash and 30% do it because of force of habit

Green-Tick.png A fear of potential loss is the main reason for holding back from investing as stock market investments can go down as well as up

Green-Tick.png 25% of UK savers believe that investing in stocks and shares wouldn’t be affordable

Read more in our blog

*Survey of 2,000 people conducted by 3Gem between 4 April and 8 May 2018.

Investophobia debunked!

Investing is only for the wealthy

Not here at Scottish Friendly! We believe investing should be accessible for everyone. We specialise in offering Investment ISAs to suit budgets big and small and that can adapt to suit your circumstances.

Investing will lose you money

Whilst that could be the case, it’s not always true. If you’re in it for the medium-long term (at least 5 years, or ideally 10), investing has the potential to make your money work harder, but of course unlike a secure cash account, stock market investments can go down as well as up.

You can have only one ISA

Not true. You can invest in an Investment ISA (also known as a stocks & shares ISA) whilst holding another type of ISA, like a cash ISA. That’s as long as your total ISA contributions don’t exceed your annual ISA allowance of £20,000. Tax rules apply.

Investments don't come with a guarantee

Whilst that’s often the case, we can offer you an investment that provides the security of knowing that you’ll get a guaranteed minimum pay out. Terms apply - find out more below.

If I open an Investment ISA my money is locked away

We believe that you should stay in control of your money. That’s why our investments give you access to your money whenever you need it. Although by doing so, it could take you longer to reach your financial goals.

ISAs are complicated

Investing in an ISA doesn't need to be complicated. Our friendly guide to ISAs aims to explain ISAs to you in every day words.

Our Investment ISAs

The My Choice (ISA) range offers two straightforward ways to get started.

My Easy Choice (ISA)

If you'd like a straightforward option of investing in one fund, this could be for you.

Peace of mind with a guarantee to get back at least as much as you've invested on your 10-year anniversary. Terms apply.

Start from £10 a month or more, or a lump sum from £100.

My Choice (ISA)

If you want more control of your investment, with a selection of nine funds to choose from, this could be for you.

The funds offer a range of risk and reward profiles so you can pick those that suit your needs best.

Start from £10 a month or more, or a lump sum from £100.

Why choose Scottish Friendly?

  • Since 1862

    We've been helping families to save and invest for over 150 years and proud to be one of the largest mutuals in the UK.

  • We're a mutual

    As a mutual, we're owned and run for the benefit of our members. We don't have shareholders, so any profits are normally reinvested for the interest of our members.

  • You're protected

    Your money is protected by the Financial Services Compensations Scheme.

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