Skip to content

My Choice (ISA)

A tax-efficient investment using your ISA allowance and the long-term growth potential of the stock market.

Could be right for you if...

  • You want to invest from £10 a month or make a lump sum payment of £100, or both.

  • You want a choice of 10 funds to choose from, ranging from low to high risk.

  • You want to manage your ISA online and on the go with our My Plans online portal and mobile app available on the App Store and Google Play.

About our My Choice (ISA)

Our My Choice (ISA) is a tax-efficient plan that can help you save and invest for your future over the medium to long term.

Flexible payments let you invest from £10 a month, or make a lump sum payment of £100 or both.

Invest alongside other ISA types up to your annual £20,000 ISA limit.

Aims for better returns than you'd get with cash ISAs and savings accounts by using the long-term growth potential of the stock market.

Get a welcome gift worth up to £45 after you start investing.

Could you invest more?

If you would like to pay in regular contributions of £100 a month or more and don’t need the flexibility of stopping, lowering or restarting your payments, we have another product that could be more suited to you. My Prime (ISA) gives you access to the same funds, whilst enabling you to invest more.

What you could get back?

See how your money could grow based on your premium and fund choice within a My Choice (ISA). This tool provides examples of what you could get back in the future based on a payment amount.

Select the amount you’d like to invest:
Select how many years you’d like to invest for:
Select a yearly payment increase rate:

Projected returns on

  • lump sum
  • per month
  • Invested in the
  • Over years at
  • yearly payment increase rate
  • * Total amount invested of at per month

0.25% assumed annual growth

3.25% assumed annual growth

6.25% assumed annual growth
[[intro]] [[lowerFundCompliance]] [[withFundCompliance]] [[compliance]]

Benefits & Rewards

When you apply we’ll send you a welcome gift – a My Rewards gift voucher worth up to £45. The more you choose to invest each month, the greater the value of your welcome gift. If you only make a lump sum payment you will receive a £25 My Rewards gift voucher. You can redeem your voucher at numerous outlets across the UK including the Apple store and John Lewis. We will send your gift voucher within 28 days of your first premium being collected. We reserve the right to refuse the issue of gifts where multiple ISA applications have been made, and where we consider that the terms of this reward offer have been abused.

Premium Gift voucher value

£10- £14.99
£15- £19.99
£20- £24.99
£25- £29.99
£30- £34.99
£35- £39.99
£40+

£15 My Rewards voucher
£20 My Rewards voucher
£25 My Rewards voucher
£30 My Rewards voucher
£35 My Rewards voucher
£40 My Rewards voucher
£45 My Rewards voucher

Ready to start investing?

It takes around five minutes to get started.  You’ll just need a debit card and your national insurance number to hand. Please make sure you’ve read the Product Guide .

Helping families to save and invest for 160 years

Learn more

Investing can seem like a tricky business, so if you have a few questions or aren't sure where to start, we have some useful guides to help get you started.

Need help?

Top suggestions
    We couldn't find any results matching your search terms.