Introducing our first ever TV ad
We’ve been helping people plan their futures since 1862, but this year marks a first - the first ever Scottish Friendly TV ad. Here, you can watch the ad, peek behind the scenes, and explore how we can help you invest with confidence.
Watch our TV ad – Together we grow
Are you thinking about your family’s future?
For many families, planning ahead isn’t just about holidays and hobbies - it’s about taking care of the people who matter most. Investing can be a straightforward way to invest not only for your own future, but also for the financial wellbeing of the ones you love.
At Scottish Friendly, we believe investing shouldn’t feel exclusive or intimidating. It shouldn’t be something reserved for finance experts. It should be clear, accessible, and built around real families with real priorities.
Our TV ad, like our ISA and Junior ISAs, was designed to make getting started feel straightforward. Whether you’re new to investing, looking to transfer, invest more or returning after a break, our focus is on helping you feel informed and in control as you plan for tomorrow.
For our investment ISAs, keep in mind stock market investments can go down as well as up and you could get back less than you’ve invested.
For Junior ISAs, keep in mind stock market investments can go down as well as up and your child could get back less than you’ve invested. Junior ISA investments belong to the child and can only be accessed by them when they turn 18.
A £50 exit fee may apply within the first 5 years.
Why we made the ad
This advert isn’t just about launching a TV campaign - it’s about showing people what Scottish Friendly stands for.
Showing the “why” behind investing
Most people don’t invest for themselves alone. They invest because they’re thinking about their children, their retirement, their family’s future, or just feeling better about their financial situation.
We wanted the advert to reflect that truth in a way that’s accessible and relatable to the types of investors we’re speaking to, everyday people.
Making ISAs and Junior ISAs feel accessible
The world of investing can seem like a daunting one to enter into.
But people use our products as part of their everyday lives. By sharing that message, we wanted to show that investing doesn’t need to be intimidating. It can be straightforward and built around what matters.
Allowing our brand personality to shine through
Friendly. Supportive. Forward-looking. Since 1862, that’s who Scottish Friendly has always been.
As a mutual, we’re not like other financial services companies. We know that, and we wanted the rest of you to know that too. This ad helps us bring that message to screens across the country.
Together, we grow
Launching our first TV ad is a huge milestone for us, but more importantly, it’s a story that captures what we’ve believed for more than 160 years:
If people feel more confident about tomorrow, life might feel a little brighter today.
We hope you enjoy watching the advert as much as we loved making it.
