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Scottish Friendly announces major new life insurance partnership

Scottish Friendly is today (15 August 2012) announcing a major new partnership with Neilson Financial Services which will see the company play a significant role in the UK life insurance market under their new Smart Insurance brand with an innovative suite of customer focused life insurance products.

The partnership will see Scottish Friendly issue policies designed for the Smart Insurance brand. It’s the second significant deal for Scottish Friendly in a month, following the launch of Beagle Street Insurance in July. The organisation anticipates that in the next year, 50% of its core annual premium income will come from life partnerships which amounts to approximately £7 million.

Smart Insurance makes getting life insurance uncomplicated and easy. Their products are affordable, transparent, offer flexibility and are easy to understand. The suite of products will include life insurance, guaranteed life insurance and personal accident insurance. For greater peace of mind, each product will also offer a range of optional extras including children’s cover, critical illness cover, accidental death cover and total permanent disability cover.

Smart Insurance will be launching a new TV advertising campaign on 16 August, which will be shown during daytime TV across a range of both terrestrial and digital channels.

Neil Lovatt, sales and marketing director of Scottish Friendly said: 

This partnership marks another major milestone in the diversification of the Scottish Friendly business and further establishes us as a leading player in offering product solutions to financial services organisations. As a dynamic and forward thinking company we are delighted to be part of such a significant change in the life insurance market and look forward to developing the partnership further.

Gavin Donnelly, managing director of Neilson Financial Services said: 

Smart Insurance is set to make a major impact in the UK life assurance industry as we offer affordable and attainable insurance to the everyday consumer. We have been impressed with Scottish Friendly’s ability to bring our products to market so quickly and look forward to a successful on-going relationship with them.

For further information or to purchase Smart Insurance call their UK based customers services free on 0800 458 6912 or visit

Smart Insurance’s TV ad can be viewed at:

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